PCPCC Webinar: Patient Engagement Through Technology

PCPCC Webinar: Patient Engagement Through Technology

Everything you know about gamification is wrong. Gamification is NOT about points and badges and leaderboards. Putting points and badges on top of systems that were not designed to be game-like is like welding wheels on a bicycle. It looks from a distance like it will work, but the results are guaranteed to disappoint. 

Ayogo CEO Michael Fergusson joined the PCPCC on April 23 at noon EST to walk through the fundamentals of game psychology to show others how they can utilize these crucial building blocks in their own patient engagement projects. Ayogo is a recognized global leader in the application of game psychology and social patterning effects to the design healthcare applications. Their Empower framework has improved health and financial outcomes for healthcare organizations around the world. 

Michael Fergusson

CEO, Ayogo
Michael Fergusson – Chief Executive Officer Michael has raced giraffes, terraformed a planet, and hunted vampires, and that was just this morning! He learned to touch type by hunting sharks, and has travelled the entire Oregon Trail without getting scurvy. He also believes that playing is one of the most meaningful and productive things we can do. Michael is the CEO and Founder of Ayogo, a company that has won many awards for their use of game psychology and social networks to help patients take control of their treatments. For this work, Michael was Ernst & Young's Social Entrepreneur of the Year, and was recently named to the PharmaVOICE 100, a peer-nominated list of the 100 most inspiring people in Life Sciences. read more
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