Session Highlights

Like many industries, health care is exploring how to move beyond successful behavioral innovations at the individual problem level to scaling innovations to organizational operations, new policies and systems, and ultimately larger impact. What is the next frontier in innovation in the health care space? What are the promises of the behavioral science approach – and the limitations?

Beyond the Typical Consumer: Unlocking the Market

When aiming for the “typical” consumer, products and services can miss out on a much broader market. For example, successful companies are designing new products that can address the needs and constraints of the low-income market. Others use inclusive design to broaden their appeal beyond an old-fashioned definition of a target customer. How is behavioral science helping organizations capture broader markets, and create better products for more people?

Understanding and Mitigating Risk with Behavioral Science

An understanding of human behavior is crucial for identifying, analyzing, and managing risk. From helping homeowners accurately assess flood and fire risk, to reducing the chances that employees will click on a link to a nefarious phishing scam, to advancing issues of national security, better risk management has far-reaching impacts. How can behavioral science be used to help individuals and organizations better navigate our uncertain futures?

Solving for Diversity: Tackling Difficult Questions with Behavioral Science

Organizations everywhere have struggled to both incorporate diversity into their strategies, and train employees to deal with effectively navigate difficult situations should they arise. As recent events show, these efforts rarely work the way we hope. What does behavioral science tell us about biases, and how—if at all—we can overcome them? How does context affect how we behave? How do we structure environments—cultural, social, and physical—to truly support diversity and build more productive, inclusive, creative, and effective organizations?

A PeopleScience Table Talk — The Prosocial Consumer: How giving sparks action

We all know it feels good to give to others. But the “gift of giving” can also be surprisingly motivational! New field research in behavioral science reveals our human tendency to engage more fully with incentive programs, when they afford us the ability to reward others. Jeff Kreisler (Editor in Chief of PeopleScience and co-author of Dan Ariely’s Dollars and Sense) moderates a lively, engaging discussion with Charlotte Blank (Chief Behavioral Officer of Maritz), Rachel Gershon (PhD Candidate, Olin School of Business, Washington University in St. Louis) and Andrew Glantz (CEO and Founder of Gift-A-Meal) about how social psychology and the scientific research on prosocial behavior can help leaders design giving-based programs that go beyond the “warm glow,” and toward fully unleashing the potential of their workforce and customers.