Dana Gelb Safran is Senior Vice President for Performance Measurement and Improvement for the Health Care Services Division of Blue Cross Blue Shield of Massachusetts (BCBSMA). In this role, Dr. Safran leads the company's initiatives to measure and improve healthcare quality, safety and outcomes. Dr. Safran also retains an active academic practice and is Associate Professor of Medicine at Tufts University School of Medicine. Prior to joining BCBSMA, Dana was Director of The Health Institute at the Tufts Medical Center Institute for Clinical Research and Health Policy Studies. Dr. Safran is widely recognized as having contributed to the empirical basis for our nation's push toward a more patient-centered health care system – and for developing measures of patient care experiences that are now used nationwide, accepted as a national standard for this area of measurement, and used by the Medical Boards as part of their recertification process for physicians. Dr. Safran is an active member of multiple healthcare quality boards and committees locally and nationally including her role as a technical advisor to the National Quality Forum (NQF), a Governor's appointee to the Advisory Committee of the Massachusetts Healthcare Quality and Cost Council, Clerk and Board Member of the Partnership for Health Care Excellence (PHCE) and member of the Board of Directors for Massachusetts Health Quality Partners (MHQP).