Amazon made another bold move into healthcare that went relatively unnoticed

Amazon expanded into the Medicaid market by announcing that it will offer beneficiaries a Prime membership of $5.99 a month, a discount of 54 percent. And while that revelation last week may not have raised quite as many eyebrows as the company's blockbuster partnership with Berkshire Hathaway and JPMorgan Chase it holds the potential to have a major impact sooner. 

"What Amazon is doing, they are trying to position themselves for a different market," said Lyndean Brick, CEO of The Advis Group. "They are disrupting healthcare at all levels. They're trying to be competitive with Walmart."