Colgate-Palmolive Introduces Global Know Your OQ™ Campaign as part of $100 Million 5-Year Oral Health Commitment

Colgate-Palmolive Company today announced it is launching a public health initiative to empower people to Know Your OQ™: to understand—and improve—their oral health quotient. Just as people may know their IQ or EQ, which measure cognitive and emotional intelligence, Colgate wants people to know their oral health quotient and understand the links between oral health and overall health and wellbeing. The company will commit more than $100 million over the next five years to address a global health crisis affecting nearly half the world’s population and ensure oral health is incorporated into broader public health strategies.