Why Payment Options Should 'Resonate' with Patients

Who are your patients and what do they need? That's a key question not only for providing care, but for getting paid.

One way to find out is through behavioral segmentation, which seeks to understand patient preferences according to factors like age, habits, and preferences.

Such insights allow hospitals to make patients financial offers that are "more likely to resonate with them," such as flexible payment plans and online bill pay, as well as how they want to engage in the financial process, such as via email, or statement, or text, Will Reilly, vice president of client and consumer marketing at VisitPay, said via email.