Innovative payment models are changing the way healthcare is paid for and delivered in the United States—for the better. The transition to a value-based healthcare system, one where physicians, other health professionals, and health systems are rewarded for high-quality services that improve patient outcomes, is underway. Evidence shows that primary care can help us live longer, healthier lives and can save our healthcare system $13 for every $1 spent. As the healthcare sector shifts toward rewarding value over volume, primary care should be at the heart of our efforts to promote simplicity, coordination, and affordability.